For our friends across the pond, Black Friday has been a huge thing for a while now, with a whole host of retailers launching incredible sales the day after Thanksgiving – signifying the start of the Christmas season!
We might not celebrate being blessed with a fruitful harvest in the UK, but in a few short years – since Asda brought this shopping bonanza to the British market in 2013 – we’ve well and truly gotten on board as a nation.
But where does that leave us in terms of Black Friday trainers and shoe deals? If you’ve got a soft spot for stylish footwear like all of us here at Wynsors, you might be wondering which of your favourite brands are going to see the highest demand on November 27th. Particularly if you’ve got your eye on a specific pair!
Read our guide to Black Friday 2020; take stock and get that clicking finger ready.
What are shoppers looking for on Black Friday?
Not only have we embraced the Black Friday mentality and started snapping up deals as they’re released, but the British public has also become more sale-savvy, and started to actively seek out offers that will help them get their hands on the items they covet.
As you can see from the graph below, search interest in “Black Friday trainers” has increased hugely over the last 5 years.
Brands have even begun vying for shoppers’ attention ahead of the big day, though our research shows there are some solid footwear favourites, both in the UK and worldwide!
As one of the most powerful brands on the planet, it comes as no surprise to us that Nike is a cut above the rest, leading the pack with a whopping 135,000 UK Google searches in November alone last year.
Sportswear titan adidas was surprisingly knocked down a peg in 2019, tying with North Face and garnering a still-impressive 49,500 searches for the terms “adidas Black Friday” and “North Face Black Friday” respectively. Vans and Timberland’s joint-third position isn’t to be sniffed at either with 27,100 searches each.
A few honourable mentions include Converse at 14,800 November searches, Skechers at 8,100 and Puma at 2,400. It’s the taking part that counts, right?
How many people are searching for Nike and adidas products? How the big brands compare…
Devotees of adidas might be surprised to see Nike speeding ahead in monthly searches for Black Friday. Though the brands are generally tied for popularity depending on the type of search, overall global brand demand for Nike tends to be significantly higher.
The broad term “Nike” yields 24.9 million global Google searches in an average month, compared with 16.6 million for adidas.
“Nike trainers” are more popular globally overall, with a whopping 368,000 searches per month – almost double the demand for adidas sneaks at 165,000. This rings true for the UK too – Nike retains the top spot for these exact-match phrases with 246,000 searches.
The demand for “Nike shoes” is even greater worldwide (with 2.24 million monthly searches) than for “adidas shoes”, which is searched for 1.22 million times. Again, Nike can be named the ‘search-demand champion’ at this point, with almost 84% more searches for their sought-after shoes.
So why then does Nike see considerably more Black Friday search volume, both worldwide and in the UK? How have these two footwear giants marked the occasion in the past, and what might we expect for 2020?
- Nike utilised the day to launch a slew of new styles from Jordan, Nike SB, Nike Running and Nike Golf.
- adidas dropped the Stan Smith x Pharrell collaboration featuring three polka dot designs.
- Nike unveiled eight styles, including Air Jordan VIII Retro “Aqua” and a re-release of the highly-coveted Oreo 2.0 Flyknit Racers.
- adidas marked the day by releasing a new Yeezy Boost sneaker by Kanye West, as well as three other styles, which included two Xeno designs.
- In 2016 Nike released a pair of Nike Air Jordan III Retro OG for £160.
- adidas revealed nine new releases on the big day, including the Alphabounce Xeno, though Kanye West’s Yeezy Boost 350 V2s dropped on November 23rd instead.
Both brands have also offered considerable discounts over the past few years.
- 2017 saw adidas release the EQT cushion ADV and the EQT Support 93-17 Boost in Triple Black.
- Nike leapt onto the triple-black bandwagon too, and released designs like their Air Max 95 and 97 on the big day. If that wasn’t sweet enough, they also offered a huge 30% off across all lines.
- It’s no surprise that adidas decided to drop the Yeezy Boost 350 v2 in shade sesame on Black Friday itself, followed by other popular styles including Ultra Boost, Falcon and Consortium Futurecraft 4D.
- The releases didn’t stop there either, Nike made sure to keep up with their VaporMax 2.0 drop in various funky hues, as well as Air Max 97 BWs in a whole host of styles too.
- The tradition of releasing news kicks during Black Friday week continued in 2019, with yet another Yeezy release – this time of the Black 350 V2s. Black Friday also saw the release of the highly anticipated black Nice Kicks x adidas Ultra Boost Woodstock sneakers.
- Nike lived up to their usual hype, releasing the black version of the Clot x Nike Air Force 1, as well as their ‘Time Capsule’ collection and other design variations of the Nike Blazer and Air Max 720s – not to mention an incredible Black Friday deal of 50% discount on selected lines, too.
If 2020 follows the same formula, both brands will be offering deals galore that you won’t want to miss out on!
Looking to add some popular staples to your collection? Take advantage of our very own Nike and adidas deals.
Here at Wynsors, our Black Friday trainers and shoe deals will start dropping in early from 19th November, so keep your eye out for discounts on your favourite brands, from adidas and Nike to Kickers & Skechers!